Indigenous Recruitment and Events Coordinator
SAIT
Full-time
On-site
Calgary, Alberta, Canada
$51,083.50 - $64,881.70 USD hourly
If you believe the difference between a potential student and an applicant comes down to the right message, in the right place, at the right time - we want to meet you. SAIT’s dynamic Marketing team brings together campaign creators, content strategists, data analysts, recruiters, and UX-driven web team members to deliver cohesive, impactful experiences across every touchpoint - from digital channels to in-person events. We lead the institutional Marketing and Recruitment Plan, power the brand strategy and operate key digital marketing channels.
The Opportunity
Bring your energy, creativity, and passion for people to a role that shapes the future of SAIT. As a Indigenous Recruitment & Events Coordinator, you’ll play a key part in connecting with future students and showcasing everything SAIT has to offer.
Reporting to the Manager, Marketing and Recruitment, the Indigenous Recruitment & Events Coordinator specializes in attracting, engaging, and supporting Indigenous learners from across Alberta and Canada. As a trusted representative of SAIT, you build strong, respectful relationships with prospective Indigenous students, their families, Elders, community leaders, and key influencers. You connect authentically with communities through school visits, cultural events, and community initiatives, ensuring SAIT’s recruitment efforts are culturally responsive and grounded in respect.
You are a personable and strategic professional who uses both in-person and virtual outreach to inspire interest in SAIT’s programs. In this role, you work closely with Natoysopoyiis, SAIT’s Indigenous student supports office, to ensure recruitment efforts connect seamlessly with the wraparound supports available to Indigenous learners on campus Your approach blends traditional recruitment activities with creative, culturally relevant experiences that reflect the unique needs and values of Indigenous audiences. You provide guidance and insight to strengthen communications, ensuring Indigenous perspectives are reflected in materials, events, and the overall prospective student experience.
You coordinate logistics for your recruitment travel and events and often take on an advising role yourself—helping students navigate program selection, admissions, and funding opportunities. Your presentations and presence leave a lasting impression, supported by your deep knowledge of SAIT’s offerings and post-secondary education pathways. With exceptional communication skills and a commitment to relationship-building, you cultivate partnerships with schools, indigenous communities, community organizations, industry, faculty, and staff, contributing to SAIT’s commitment to advancing Indigenous student success.
*Lived experience as a First Nations, Métis, or Inuit person is required for this role, in accordance with SAIT’s commitment to supporting Indigenous communities and pursuant to Section 8(1) of the Canadian Human Rights Act. This position is restricted to candidates who self-identify as Indigenous (First Nations, Métis, Inuit).
The Role
- Domestic Recruitment & Community Engagement:
- Plan, coordinate, and support recruitment and engagement initiatives for prospective students, families, educators, and counselors, with a strong focus on respectful collaboration with Indigenous communities, schools, and organizations.
- Maintain a comprehensive recruitment calendar, including Indigenous community visits, cultural events, and partnership meetings.
- Manage event logistics from planning to execution—setting goals, timelines, budgets, staffing, venues, vendors, safety, and cultural protocols.
- Lead briefings and debriefings with internal teams and community partners, including Elders where appropriate.
- Oversee operational needs for events (e.g., materials, transport, accommodations, permits), ensuring cultural inclusivity.
- Represent SAIT at Indigenous community events, career fairs, and educational gatherings.
- Evaluate recruitment efforts, gather feedback, and identify improvements aligned with strategic goals, especially for Indigenous student pathways.
- Track and manage recruitment data, including Indigenous outreach, in the CRM for reporting and lead follow-up.
- Support lead qualification and segmentation for targeted outreach, including Indigenous prospects.
- Contribute to reporting and trend analysis to enhance recruitment strategies and address Indigenous learner needs.
- Help develop culturally relevant recruitment tactics aligned with marketing plans.
- Collaborate with marketing and communications on event materials and technical support.
- Deliver on-campus activities (e.g., Student for a Day, tours, presentations) and off-campus outreach (e.g., school visits, community presentations), fostering strong relationships with Indigenous leaders and educators.
- Communication and Stakeholder Relations:
- Respond promptly to inquiries from prospective students, educators, and key audiences via email, phone, CRM, and other platforms.
- Share accurate, timely information on SAIT programs, admissions, and student services, including supports for Indigenous learners.
- Coordinate speakers, ambassadors, and content for recruitment initiatives in collaboration with internal teams and Indigenous community partners.
- Integrate stakeholder feedback into inclusive project planning and recruitment efforts.
- Promote a client-centered approach rooted in transparency, respect, accessibility, and Indigenous values and protocols.
- Analyze inquiry trends and feedback to enhance service quality and Indigenous student recruitment and retention.
Qualifications & Experience
- Diploma or Bachelor's degree in Marketing, Communications, Business, Hospitality, Education or similar field.
- 2-3 years related work experience in recruitment and marketing.
- Equivalent combination of experience and education may be considered.
- Class 5 driver’s license.
- Lived experience as a First Nations, Métis, or Inuit person is required for this role, in accordance with SAIT’s commitment to supporting Indigenous communities and pursuant to Section 8(1) of the Canadian Human Rights Act. This position is restricted to candidates who self-identify as Indigenous (First Nations, Métis, Inuit).
Skills Required
- In-depth knowledge of Indigenous cultures, traditions, and learner needs, gained through lived experience or direct community engagement.
- Proven ability to build respectful relationships with Indigenous communities and represent their perspectives in recruitment and outreach.
- Skilled in planning and executing multiple recruitment initiatives, with strong attention to detail and timelines.
- Excellent communication skills, including public speaking and presenting to diverse audiences.
- Confident facilitator in both virtual and in-person settings.
- Strong relationship-building skills with students, families, educators, ambassadors, and internal teams.
- Customer-focused, responsive, and accurate in providing information.
- Collaborative team player, incorporating stakeholder input and promoting transparency.
- Strategic contributor to recruitment activities aligned with marketing goals, with high standards for quality and consistency.
- Adaptable to fast-paced environments, including travel and evening/weekend work.
- Proficient in Microsoft Office, with familiarity in Zoom, Hopin, and CRM platforms.
Job Classification: A5067 - Information Officer I
Salary Range: $51,083.50 - $64,881.70
Hours Per Week: 36.25
Posting Closing Date: October 6, 2025 at 4:00pm
About SAIT
SAIT is a global leader in applied education. Named one of Alberta’s Top Employers, we offer the chance to work with a purpose — preparing the next generation of industry leaders, entrepreneurs, advocates and explorers.
Building on our 100+ year history, we’re looking for innovative, bold and collaborative employees who embrace change and deliver world-class customer experiences. Your future starts now at SAIT.
Equity, diversity and inclusion (EDI) is essential to achieving SAIT’s vision to be a global leader in applied education. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Learn more about EDI at SAIT.
At SAIT, we understand that experience comes in many forms. We’re dedicated to adding diverse perspectives to SAIT - so if your experience is close to what we’re looking for, please consider applying.
SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor.
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